About Us

The foundations of World Wide Seller were laid in 2010 in Istanbul with the establishment of Manage Your Brand. Founder Ayşegül Kartal identified that, despite Turkey’s strong manufacturing infrastructure, many brands were not sufficiently represented in the luxury retail market under their own identities. In response, Manage Your Brand provided producers with brand management training and took over sales operations, enabling brands to enter the luxury market with professional sales teams.

The company expanded through strategic partnerships in Turkey with key retailers such as Beymen, Vakkorama, and V2K Designer, while also supporting brands in their international expansion. Through collaborations with retail chains and global marketplaces, a strong network was built with international buyers including Saks Fifth Avenue, Neiman Marcus, Galeries Lafayette, Harrods, Farfetch, and Zalando.

As a continuation of this growth, World Wide Seller was founded in the United States in partnership with BCA Global as an online showroom platform that connects Turkish brands with global buyers. The platform enables brands to access international markets through both digital and physical showrooms. World Wide Seller supports brands throughout market entry, operations, and sales processes. Manage Your Brand, on the other hand, continues to provide consultancy services beyond sales, including brand creation, communication, and production.

Under the leadership of Ayşegül Kartal, the team has been strengthened with new professionals specializing in global law, finance, sales, and client relations. In addition to brand sales, Manage Your Brand—through its collaboration with BCA Global—also offers services in brand creation, social media content production, PR, visual support, brand consultancy, collection design, and production processes. The company continues to deliver professional, tailored solutions aligned with the evolving needs of brands.